Archive for September, 2009

With Google's New Treatment Of PageRank Scultping, How Should I Use Nofollows?

As Matt Cutts has recently stated (on multiple occasions), Google has changed the way they handle nofollow links, which essentially makes PageRank sculpting a thing of the past.

The Change Before the change, Google would give extra weight to dofollow links on pages with nofollow links.

Let’s say that you had a page with 10 links. Then you nofollow 5 of the links. Under the old system, the 5 links that you did not nofollow, would get twice the PR juice as before, since they would get all the juice that had been going to the other 5 links also. Under the new system, this is not the case. Nofollowing links on a page will NOT push any extra link juice to the other links on the page.

So How Do I Use Do Follow? There are basically three ways that you can still use dofollow:

1: Paid links. If you sell links on your site, you should nofollow those links, or you risk getting a penalty.

2: Untrusted links. Any outbound links on your site you’re not sure whether they deserve link juice should be nofollowed. This allows you to maintain editorial control over link juice.

3: Pages You Don’t Want Indexed. If you have a link to your login page, for example, you could nofollow that link. Or you could just add a meta noindex tag to your login page. Under the new system, both methods do the same thing.

Adam Thompson is a certified SEO expert and owner of Goji Capital

Gain Respect Gain Backlink : Its simple right??

In my opinion there is nothing wrong with developing a quality back link from a decent blog post that you have taken the time to comment on. In matter of fact, if like me you like to comment often on blogs, as you may know it is a fantastic way to increase the amount of inbound links directing towards your website. However, there is a “right” way and a definite “wrong” way to go about accomplishing this.

Before I start ranting about the things you should not do, allow me to point out that gaining links by using blog commenting is a benefit and not a right. In other words, gaining a link should not be your main objective. You should be commenting in order to bring something towards the conversation.

I believe that if you take the time to read and place a good comment on my blog then I really don’t mind giving you that chance of a back link to your website, after all you took the time to read my blog.

Here is a brief list of things “not to do” when commenting on blogs;

  • Don’t leave comments like “great post” or “I agree” and then include a link. It is quite blatant and obvious that you are there only to try to earn some unearned link juice. Leave comments like that on this blog and they will be deleted. I will also take the time to add your ip on the spam list so next time you can’t even post.
  • Make sure your comment is “quality value”. Poor information,spelling, grammar or even abuse can and will look badly on you, of course doing you more harm than good.
  • Don’t try to stuff keyword rich, anchor text in the “Name” field. Most bloggers know your name is not “Cheap Viagra” or some other keyword stuffed phrase. If this practice does not get your comment deleted, many bloggers (definitely myself) will edit what you included and will delete your website link. A simple way of doing this is sometimes use a first name and your second name as a keyword.
  • Use the URL field to include your link instead of adding to the actual Comment field itself. There are times where a link is warranted in the main body of the comment but most often if simply linking to your site, the “URL” field is the best place to include a link.
  • Don’t mass comment all at once. When I see the same person commenting on a number of posts, each time their intentions are blatant. Strange that I rarely find quality comments when this happens.
  • Don’t spam the same comment over and over across multiple blogs. This sometimes occurs when several bloggers are covering the same major story or news. Remember that many bloggers in any particular “niche” know each other. Comment spammers can be easily identified and dealt without much effort at all.

The bottom line is to use blog commenting in the way it was originally designed. Most often it takes little time, it allows you to interact with the author of the post as well as other people, you may attract visitors to your own site when you add quality to the post and you’ll get a lovely back link in the meantime and of course adding to your page rank.

Fake Adsense FAKE FAKE FAKE

This post is going to be slightly off topic but it does fit very well into seo and marketing purely because  we are all trying to do the same thing are we not? Make money??

I’m quite sure you have read about people who are spamming everywhere claiming to be making thousands of pounds via Google Adsense Adverts. The proof they provide to convince you are a simple and sometimes a affective screenshot. This trick is used by many marketers, web designers and ebayers when they are in the process of selling their website or blogging page to make them appear to earn more more and in turn YOU pay more.

A way of faking an adsense page is made even easier by using a website googleadsensegenerator.com.  I must admit it’s quite a  funny website that allows you to create screenshots of fake adsense earnings, this website only asks users to fill in two boxes , fill in box one for income for yesterday and the other box for today and then it creates a pretty genuine looking Google adsense page that you simply screen shot and send to your victim potential buyer of your website.

You also have the choice of using a simple java sting of text

“javascript:document.body.contentEditable=’true’; document.designMode=’on’; void 0″

Place that in your browser bar and then save as and then edit away with what ever programme you want.

Of course you can simply save the adsense webpage and then open in notepad and change the html and coding about, open it in your browser then screen shot,but why would you?

You have a website that does it for you!

Just buying the link then?

Googles battle on paid links is in full steam ahead and they seem to be winning the war. Buying or selling links without the “no follow” tag is now officially a blackhat SEO way of doing things that is against Google’s  Guidelines in Webmaster tools.

Google can  and will aim to penalize sites that blatantly buy and sell links. If you are buying or selling links do it covertly & do it and stay under the google radar don’t ever put your link in an advert selling links.

However, there may be a better way than trying to buy a link from a website:  Just buy the site. While this will not work for a big company website, those links have long been scraped of  any link authority anyway. In fact, anyone who is blatently selling may already have their link juice passing privileges crushed.

So who does that leave?

Generally, the sites you can still purchase links that can pass link juice (help you site rank in the SERPs) will be smallish to medium sites with just one owner who more than likely builds websites as a hobby. In those instances, where you’ve already gone through the bother of finding out who owns the site and getting in contact with them, why offer to buy a link for a few hundred a year? Wouldn’t you be better served by just making an offer on the entire website?

If you bought the site you’d get any revenue it was producing, any potential appreciation from the domain name, and total design control (you could link to some or all of your other sites). Websites are cheap to run and set up these days so most people will snap up a offer if the price was right. Have a look on sites like Digitalpoint there are hundreds of webmasters selling PR2 websites for next to nothing but selling links for a few dollars a month!

So if you are going to ask someone to buy a link, perhaps the first question you ask them shouldn’t be “Would you sell me a link on this page for 1 year?” but rather “Can I buy your site  from you for this much”

If you buy the entire site then you’re no longer violating Google’s Webmaster Guidelines by changing where it links. Win Win don’t you think?

What if I said I found a great backlink tool that is free?

On my internet travels I came across a website called EasySubmits which simply submits your domain name to about 200 directories(maybe more I didnt count) using your chosen keywords and meta tags and email of your choosing and then simply submits your website to them all.

I guess this is the bit where you think to yourself “directories are rubbish and a waste of time”?

Up to a point I agree with you, but you must remember that your website is nothing without real people viewing it. As a blog owner and web designer I have the ability to remember that page rank is not to the most important aspect to owning a website but getting a good amount of traffic is my aim.

There is no point in spending hours and hours submitting your website to directories only to find out that they will only add your links as and when they feel like it and you might think to yourself that Google doesn’t show all of the links that you submit BUT you will not see every single link but search engines do give you some credit for it and that adds up to page rank!

Something else to favour is that some of those directories are PR0 in most of the cases, but how do you know that those PR0 doesn’t  have a 1000hits a day ??

Anyway back to easysubmits and what it can do for you?

I think the name does exactly what it states in the tin, it submits your website with ease to a good amount of free directories in hardly anytime at all. When you first get onto the website you will find two things that are very strange indeed and that is that they do not use your email for sign ups, they don’t need email for mailing lists and they don’t charge anything at all.

Once you have opened your account, you will be greeted by a page with boxes that you simply enter your domain, keywords and title. I have found that it’s very much like the admin on wordpress or blogger so it’s very easy and once you have entered in your keywords you simply submit and that’s the page done.

Your next stage is clicking the directory list link, and you will find a simple page with a list of directories ranging from PR0 – PR3. Start from the top of the list and click the link of the directory and then simply fill out the captcha (that’s if the site needs it) and job done your website is submitted but be warned make sure you use a email that don’t mind getting spam to as some the of the directories do send spam.

From starting a account with easysubmit, it took me about 10minutes to submit to about 50 directories using this website. I have just checked (2days later) to see if any of the directories have approved my website and about 12 of the 50 have submitted by domain. Remember that these directorys have humans that approve so some can take days,weeks,months to get your link approved.

I have just done another 50 submits so I’m hoping that within another week that will 30-50 of the 100 submissions will be approved. This method is quick and easy and also has your links growing naturally and not all at the same time.

I must admit it’s not the most fun way due to filling out the odd captcha but this sure beats the likes of blog commenting software or finding directories then opening accounts over and over.

10 out 10 on this website

Remember your neighbours, friends and family

This is going to be a quick post but I though I will make a quick statement after getting a email from someone who saw my last article about getting traffic from ebay.

They emailed me to ask if I had any more tips about getting traffic from unexpected sources and in my my reply I asked how what have they done once the website is built?

“Well Dan, when I built my website I done the keywords and then started to get backlinks and join up to forums like digitalpoint”

To my amazment the reply was the same everytime and this is quite disturbing up to a point. After I build my websites I start promoting it it the same way as I would promote anything (im a dj and club promoter in the real world).  I look at my target and then go after them !

To start getting at least some traffic I tell my friends, family and anything that has a pair of ears about my new amazing website that they should have a look at and tell me what they think and give me honest reviews.

After all your website is nothing without real people is it?

The average person know at least  250 people(according to google) who they have met and spoke to on a friendly basis more than once, this mean that even if you told 75 people of those 250 thats 75 hits on your website that you didn’t have in the first place. Why not tell real humans rather than just promote on the internet?

There is so many options about promoting your website offline so why not give it a try?

These are a few basic guidelines I use when I start a new website once I’m happy for people to view it and hopefully you will take notice of one of them :

1 : For example I have a facebook acount and promote like hell, tell anyone that will listen, I also get family, friends to stick my link on all of there status. Just remember that the average person has at least 100friends on facebook some social network sites have even more i.e myspace is a average if 300 friends!

2: I use vistaprint as they offer 250 business cards for about £2 postage and you get high quality business cards withiin a few days. I dont mind just chucking them anywhere I can get away with as they are so cheap and disposable but do the job they are intended for. I think every phone box in Suffolk has seen my cards ;)

3: Even though I hate Twitter with a passion, I do have a couple hundred followers and of those about 50 will follow my links and view my website. I also get a couple of friends and family to “tweet” my link so even more coverage for my website.

4: I am quite lucky as I work in a office thats quite small (400people or so) so I can get away with emailing them all  at the same time, but my point once again is that even if 80 of the 400 people look at my website then thats 80 people that looked at my website. This takes me about 5minutes to write a email if that!

5: I change all of my signatures in forums that I use to my new website with my keyword anchor text. i.e Suffolk Seo

6: Email, its a tool we all use pretty much on a daily basis so why not use that signature of yours to self promote?

I think your starting to get to grips on what I’m trying to put forward to you?

Think slightly out of the box and remember that just because your website is “virtual” it doesn’t mean than you cant market or promote your website to real people in the real world.

Start with the basics and then start your link building, seo, optimizing and what ever else comes with it.

Using Ebay to get traffic and make money fast

First of all sorry about the lack of posts this week, I have been so busy building a website for a tourist board for property to rent  in Croatia!

On this post I’m going to show you a quick and easy method to getting traffic to your website using the well known auction site EBAY.

This a simple way to make some easy cash, sometimes you can make alot and sometimes make nothing but you still end up getting some traffic to your websites over and over.

For this you will need a ebay account….

You will need to open a free account at makemoneyshop.com on this website you will get 100s of free ebooks, website templates and software that all have resell rights (click here for info on reselling).

On the main page of makemoneyshop you will see on the top left corner “get your eBay Ad”  and then follow the instructions for setting up your ebay account to sell your products.

You will make your money from ebay by simply selling your ebay clients “ready made ebook businesses” and you sell this for a very small sum and in return you make some quick money and loads of traffic to your website. When you have sold your product you can simply refer them to makemoneyshop using your referal link and also chuck in your website link at the same time and straight away you will have traffic that pays you at the same time. Make sure you read full information on makemoneyshop about how you can earn from the website as Im only showing you how to earn aswell as get traffic from ebay.

A few tips that I have learnt from my own mistakes :

1:Dont use your normal buying ebay account to sell your products, Ebay made a stupid rule that sellers cant leave negitive feedback and you WILL get the odd buyer who will give you negitive for no reason at all.

2: Be carefull about stating you will email a link to your buyer as on eBayUK digital content is banned and you will get banned for doing it. What I used to do is just put free post and packaging and just email the “product” but be warned your adverts can get pulled but just move on if they do. The only reason I found my adverts pulled from sale is if someone reported me. (i.e arsehole buyer).

3: Set up a simple mini website using a sub domain “http://ebay.yourwebsite.com or http://yourwebsite.com/ebay on your website have your own set of instructions showing your buyer how to set up the “eBook business”. You can always just refer your buyers directly to the makemoneysite but they will get confused and you will get complaints. Set up your mini website with a username and password, it doesn’t matter if it’s the same username and password to all of your buyers but it will make a huge difference as your buyer will think its personal to themselves and you get happy clients. Once you have set up your mini site then simply rewrite the information on makemoneyshop and then email your buyer a link to your website and they will follow your instructions and get set up.

4: Remember it’s easy to get lost in the making money side of using this technique and forget your main purpose and that’s getting traffic to your website so don’t forget to add your website links if you didn’t want to set up a mini site .

5:  Dont get greedy and try charging a stupid amount for your “ebook business” sell it next to nothing(0.99p or less) and you will get loads of buyers who want to get feedback up aswell as looking for a “quick buck”. Make sure you have your ebay auction set to buy it now!

By using this technique I have managed to get traffic to 1000+ hits a day just by using eBay and a couple of auction websites and hopefully you can do the same.

Dont get greedy and make sure you read the terms and conditions of any auction site that you use.


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