Google ranking algorithms are changing on regular basis. But when the change is officially announced, I think webmasters and SEO specialists should pay more attention to it.

You can read regarding the latest Google ranking algorithms change from Google Webmaster Central blog.

Here’s the announcement is all about:

“Today (Aug 20, 2010 – ed) we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, …we’ll now show more results from the relevant site…”

What this means to search result pages?

The first search results page – the place where we are all want to rank our site in – will display more result from the most relevant domain. So, if your site is darn relevant to a visitor search, your site could display, for instance, 7 pages on the first search results page.

Using the above example, it means that only 3 more pages displayed on the first page – at mercy of Google ranking algorithms. More from the official announcement:

“We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”

In other words, it’s darn lucky for the rest of us to get placement on the first page for the particular keywords.

Nevertheless, this development brings both good and bad for webmasters.

In the positive side, this new development could very well mean that sites with plenty of quality articles – such as blogs – will have a chance to display more pages on the first search results page, while pushing competing sites further down below.

In the negative side, coupled with the recent algorithms changes – Google’s favoritism toward big brand names, local search’s high rank on SERP (e.g. Google place’s listing,) and real-time pages’ high rank on SERP (e.g. Twitter status updates,) it’s almost impossible for us to do SEO for higher ranking on Google SERP.

Could this very well mean that Google is enforcing its official suggestion to create unique and quality content as link baiting method, instead of using SEO techniques to achieve higher SERP position?

I think so. What do you think?

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