Search Engine Optimization is not that complicated, after all. You can learn the basics easily and start optimizing your site yourself. However, there are times when you do need others’ help simply because you don’t have the time to do all the necessaries.

If you have decided that hiring an SEO company is the way to go, you need to make sure that you hire the right one; you don’t want losing money to the so-called SEO experts only because you are not doing your due diligence in weeding out quality SEO services to the bad ones.

Here are 10 indicators to help you choose quality SEO specialist and avoid you to fall for scammers, instead:

1. Good SEO company is transparent about their SEO practices – no big, empty promises

If an SEO specialist won’t answer you when asked about what he/she will do in doing the SEO, guarantees, promises, etc., just run away and avoid him/her at all cost.

2. You don’t want impressive list of search engines, directories and such; you would want impressive list of clients

Reputation is important – you don’t want to partner with an SEO specialist with big lists of sites and search engines to submit your site to, but with unknown reputation.

3. Good SEO company doesn’t do unsolicited emails

Sure, every business wants new clients; but trying to get clients via spamming your email inbox means only one thing: They are spammers trying to trick you into hiring them, and quite possibly, scam you later on.

4. Good SEO company doesn’t do blackhat

Despite black-hat SEO techniques can be effective, using them could be risky for your sites – a reputable company offering risky services to its clients is not a good company. Such techniques can backfire, and should be used carefully with an agreement from the clients.

5. Quality SEO specialists don’t do low quality content for the sake of keyword targeting

Article spinning and such could produce keyword-rich and unique content for the search engines, but it’s definitely not delivering quality. What’s good if you do rank well on search engine, but not building a trust with your site visitors by providing junk content? Don’t forget, your site visitors could report you to search engines to penalize your site – and the search engines do listen to them!

6. Quality SEO company doesn’t do low quality SEO tactics for you

Buying traffic packages, FFA (Free for all) linking, cloaking and such are the game of questionable SEO companies. Quality and ethical SEO companies don’t do them.

7. Good SEO company doesn’t use tools to send you low-quality, even fake traffic.

“We will increase traffic to your site” is not a good promise made by a good SEO company. Quality SEO specialists deliver measurable and apparent results. What’s good 100,000 pageviews to your site if none of them convert into anything?

8. Good SEO company delivers measurable and apparent results

Again, good, ethical SEO company won’t do things like shadow domains and redirects, trying to do their best to deliver fake hits and link juices.

9. SEO company should not be an advertiser – their job is to put your site on search engine result pages

Many SEO companies offer classified ad listing and such to drive traffic to your site. Remember, your number one goal in hiring SEO specialist is to gain footing in the search engine. Classified ads and such will expire in a certain period of time, so it brings no benefit whatsoever to your site’s search engine ranking. Beware and be sure of what you’ve paid for.

10. Bad SEO specialist even trick you to pay for something basics

Ethical SEO specialist don’t charge for any basics question by clients – just point them to the right web address is sufficient; asking clients to pay $20 to learn how to, for example, check their site’s indexed page on search engines is simply ridiculous.

If you feel that you’ve been scammed by an SEO specialist, be sure to report them to the authorities and write/blog about them in your own sites or forums. Scammers and spammers – don’t give SEO industry a bad name.

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