The common believe in buying and selling links is that Google will penalize participating sites – both the buyer and the seller – sooner or latter. How to reduce the risk of getting penalized by Google for buying and selling links?
Nobody can guarantee anything when it comes to Google. Understanding Google algorithms are almost like mastering alchemy in creating magic potions – you can get a hold of the basics on how Google ranks your site, but you just can’t guarantee that understand the basics will give you the exact results.
The best all of us can do is to comply with Google’s rules if you want to avoid your sites getting penalized by Google.
Now, back to the main topic – we all know that buying and selling links (dofollow links) are against Google TOS. If you do it, you are exposing yourself to Google’s penalty, which can results in deindexing of your sites.
Here’s the critical question: If buying and selling links are prohibited, how can those big websites doing buying and selling links are still ranking high in Google and have high PageRank?
The answer lies in the Google algorithms themselves.
The logic in buying and selling links is that Google doesn’t know (yet) whether a site is really buying or selling links. If you own a blog, listing useful links on your Blogroll can make Google misunderstands your site, accusing your sites for doing buying and selling links.
One way to avoid the above is by adding ‘nofollow’ attribute to links. However, having purchased links nofollowed won’t give any sites visible value in Google ranking (for traffic – yes; for search engine ranking – no.)
But there’s a way: What if you locate the links in such a way that Google thinks they are natural links?
The best practice for this is to place the dofollow text link ads in between words, in a related sentence. Do allow a minimum of 3 words before and after the anchor text.
Some examples:
Get free link building and SEO tips from a reputable source.
No matter what people say, whitehat SEO is the surest way to rank your site well on search engine result pages.
Many bloggers are wondering about the right blog monetization strategies and tactics to follow.
The above will minimize the possibilities for your sites to be caught red-handed selling and buying links for PageRank. Not only for link sales, the above can also be a great SEO-friendly way to link out in your article.
Just give it a shot!
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August 22nd, 2010
Asep Onde
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