This is a classic question but still drive everybody nuts trying to figure it out: Can you really rank your sites higher if you can get it to DMOZ, Yahoo Directory, and the likes?
Some say yes, some say no. Here’s my view and opinion:
My view on DMOZ
URL suggestion on DMOZ is free – one problem though: Getting your site listed on DMOZ is a tough job. It’s said that you need to know a DMOZ editor to help your site getting listed on it. As we know, DMOZ power some major directories, such as Google Directory – so listing your site in it commands quality.
By “quality” I mean that your site is getting powerful backlinks from the category page, and this contributes to the overall ranking of your site in search engines.
My view on Yahoo Directory (and the other paid directory listings)
Yahoo Directory is probably the most well-sought after paid directory listing of all. First off, it’s Yahoo’s. Second, it can help your site to rank well, not only on Yahoo! SERPs, but also on Google SERPs.
The problem is suggesting your site on Yahoo Directory will cost you $299 – and to worsen things, it’s non-refundable. On top of that, if your site is accepted, you are required to pay $299 annually to keep your listing.
Quite expensive, indeed – but is it worthwhile?
I have read a testimonial on this (sorry – I forgot the source) – 2 days after getting his site listed on Yahoo, he received a boost on a target keyword from #200 to #80-ish and a top keyword from #9 to #3. Not only that, he got his site’s indexed page numbers on both Yahoo and Google increased significantly. Please note, I’m not sure whether this testimonial is still relevant or not, due to the regular changes on the search engines’ algorithm.
Some others who have their sites listed on Yahoo Directory testify that their sites do receive a boost in SERP, but not really in term of traffic.
Bottom line…
If you have the budget to list your site on Yahoo Directory, do it – it’s good for your SERP. If not, it’s better for you to use the fund to list yours elsewhere (or even buying links) for link building purpose.
If you are after traffic from directory listing, just forget about it. In another testimonial I’ve read, the site listed on top of a Yahoo Directory category is receiving 100-200 visitors a month – quite an insignificant figure, really.
How about DMOZ? I’m not really sure – some said that it is dead and no longer accepting new links; some other said they have got their site listed, months – even years – after site submission date. Ouch.
Bottom line – I don’t have plenty of SEO/link building budget – so, I’ll definitely stay away from Yahoo Directory, BOTW, and such; I better use the $300 to get links from good quality directories offering $10-20 lifetime listing.
In the other hand, if you have thousands or tens of thousands of dollars in your link building budget, I recommend you to go for it.
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September 1st, 2010
Asep Onde
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