Many SEO experts suggest that Whitehat SEO is the way to go. However, it seems that Google doesn’t really want us to go whitehat anymore. Here’s why.
Google changes its ranking algorithm on regular basis. No problem. Google hates web directories. No worries. Google faves quality content. A-okay.
Now, the thing is, Google wants to keep us ‘honest’ by controlling what can and what can’t in search engine optimization and link building.
Exercising control, to a certain extent, is actually necessary. But limiting website owners’ movement in doing SEO and link building is like Google trying hard to make our lives miserable, especially in making money online.
Google favoritism toward big brands
This webpreneurship article on Google’s love for big brands explains it all – brand reputation is emphasized by Google in determining importance in its search engine result pages.
Now, the question is: If you own a tech site news, how to compete with, say, TechCrunch with whitehat methods?
TechCrunch has the money; it also has the authority; it has humongous numbers of backlinks – both in quality and quantity. How to compete with it?
Google says that the best way to get ranked high in search engine result pages is by creating quality content that attracts backlink from other sites referring to the content.
Right. Now suppose I can create top-notch content that is even better than those in TechCrunch, will my article page rank higher than those of TechCrunch? No.
Again, TechCrunch shouts authority. MyOneAndOnlyTechBlogThatContainsQualityContent.com is not (yet) – and to compete with TechCrunch, we have 2 choices:
- Secure million of dollars in venture capital money
- Go blackhat
Let’s be honest here – we need time and money to compete with the big guys in search engine result pages; unfortunately, not many of us have plenty of either or both.
Google is slapping web directories and affiliate sites
There goes the glorious days of web directories and affiliate sites.
Google slaps web directories – reducing their value and ranking in the process, and eventually reducing web directory owners’ income in such a way that they need to find other ways to make a living. Web directory submissions are also no longer effective, making link building a more challenging task. Article directory submissions? Expect the same in the near future.
The same story goes for affiliate sites – Google slaps sites containing affiliate links – if those links are not there, how on earth affiliate marketers can make money? The consequence: Landing pages are no longer effective; this equals less money for Internet marketers.
There always be ways to comply with Google. But Google fed many of us up – it’s another reason for some of us to go blackhat.
Many left Google – for good.
For those who are honest and are not willing to go blackhat, they left Google, even abandoned make money online/online business/internet marketing arena.
The resilient website owners are pushed to be creative. They left Google for PPV (pay per view) strategy implementation; they forget SEO/link building and start focusing on getting web traffic, and focusing on the traffic strategy to build a business and make a living.
The big question: Should I do blackhat?
I can’t help you on this (if I suggest blackhat, I risk myself to be banned by Google – oops!)
But consider what the webmasters say in consensus: The money lies in the blackhat techniques.
Even successful Internet marketers are resorting to blackhat (or at least, greyhat) to help them grow their business empire.
If you are in doubt regarding blackhat techniques, never get involve in it. It’s clearly not for everyone. There are still plenty opportunities in doing whitehat – all you need to do is to be patience (and hopefully you can secure that investment to build yourself a nice web business.)
Any views to share?