Everybody knows that Google is the most powerful search engine on earth –currently having 75% of the market share- and most companies around the world as well as institutions want to have an advantaged position in this amazing media. There are several ways to rank better in Google and I will show some basic tips that will help you to improve your SERP (search engine result page) and ranking in this prestigious search engine. The following are some tips you should to know about how getting a better position and results in Google.

-Learn everything you can about best practices to perform white hat SEO techniques: I often recommend to newbie bloggers and SEO practitioners that the best way you can beat your competitors and get the most out of Google is know well and being well informed about how to perform Google-based SEO techniques. Why? Because the more you know about it the more effective you are going to be. Furthermore, if you make some mistakes you will be banned and this is something you should avoid.

-Do not use internal links: Internal links could help you a lot to have an easier access to some resources in your webpage, nevertheless Google don’t appreciate your internal links as a relevant point in your favor. What you have to do is create high quality external links to get good backlinks.

-Write long and high quality articles: High quality articles are the basis of getting traffic from different places around the world. Something that Google appreciates is write long articles –at least 500+ words articles- so that they understand you are not only writing high quality and informative content but you are dedicating more space to inform users about a specific aspect or topic.

-Use always original content: Original content is something that will make you rank better in Google and will make you avoid having problems with duplicate or content that has been written by other author –avoid any kind of plagiarism or duplication of content.