Above The Fold

Once a term in newspapers, “above the fold” now refers to the top half of your website that is visible without scrolling. From a user experience perspective, try to include your most important information here so that when site visitors land on your page, they know that your page has the info they are looking for and will continue reading past the fold. Don’t forget to optimize for the mobile above-the-fold too!

Google introduced the Page Layout Algorithm in 2012 to lower the rankings of websites that feature too many ads in this space.

Additional Resources:
https://en.wikipedia.org/wiki/Above_the_fold
https://www.searchenginejournal.com/google-algorithm-history/page-layout/

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