Hyperlinks from external websites back to yours is a huge ranking component in the Google algorithm. Most commonly known as “backlinks,” earning these mentions in the form of links from authoritative sites like your local newspaper, chamber of commerce, industry blogs, or professional associations (eg. National Association of Landscape Professionals) is equally as important as everything you do on your website. You should be actively looking for opportunities to get mentioned on other websites and always make sure you get a hyperlink back to your website if you do (don’t be afraid to ask).

Earning backlinks is often a result of your professional relationship building and other marketing. For example, you might get interviewed in a local newspaper article as an expert because you’ve done a great job getting your name out there in other ways. Most likely, that article will include a link to your website when they mention you.

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