Local Citations

Often referred to as “local citations,” these are web-based listings for your business, most often in online directories like Yelp, yellowpages.com, and Nextdoor. These listings are the foundation for your local SEO because they create your business’s initial online footprint which includes important details like your website URL, description of services, and hours.

Most importantly, these listings include your business name, address, and phone number (often referred to as “NAP” – name, address, phone). This info allows search engines to know where your business physically exists and helps your business appear better in online searches in your city or local area. When you get your business NAP in the right places online, you can begin to appear in local Google and other search results — and in the local maps pack.

I recommend claiming at least 25-50 listings for your business. The more, the better. While you can find and claim these listings up on your own, I recommend services like BrightLocal (affiliate link), Moz Local, or Yext to help get them set up for you at a low cost.

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