More commonly known as SEO, this is the act of improving your website’s ranking on Google. For example, if you operate a landscaping business, but a search for local landscapers on Google puts you on the 3rd page from the top result, stepping up your efforts to improve your ranking would be considered “search engine optimization”. SEO technically applies to your rankings on Bing, Yahoo and other search engines too, but we all know Google is king. 89% of all people in North America and 92% of people worldwide use Google over any other search engine. (*Statcounter)
Google Business Profile Categories List
Here’s the full list of all 3,000+ categories for Google