Short for “search engine marketing,” SEM refers to online traffic you are generating through some form of paid online advertising (eg. Google Ads). The term “pay-per-click” (PPC) goes hand-in-hand with this term since most online advertising is charged on a per click basis, meaning you only pay when someone clicks on your ad. You’d assume the term “search engine marketing” would encompass both organic (SEO) and paid traffic, but for some reason it doesn’t.
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