Social Shares

While these are not as big of a ranking factor, they do signal to Google that your website content is relevant. Social signals are likes, shares, retweets, votes, and pins that other people place on Facebook, Twitter, LinkedIn or other social media sites.

NOTE: Most people get this wrong and think simply sharing on their social media accounts helps SEO. It doesn’t. First, it only helps if you are sharing content from your website (the one you want to rank higher). For example, a photo without a link to your website does not count. And second, that content MUST get liked, shared, retweeted, and pinned by other people to count as a “social signal” to Google.

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