Without fail, the number one search engine optimization (SEO) topic I receive questions about each year is the dreaded Google algorithm updates. Marketers have used impending algorithm changes as a scare tactic for years and small businesses have been conditioned to...
What Is Keyword Research? Before you begin any search engine optimization (SEO) efforts for your small business, there’s one very important step you need to take to set yourself up for success – discover how your ideal customers are searching for your services on...
Here’s a deep-dive tutorial into the new Google Search Console: In this video, author and small business marketer John Jantsch takes me on a demo into the Google Search Console tool. What is Google Search Console? Google Search Console is one of the many free tools...
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