Bing’s move in search engine market is pretty aggressive these days. Here are some reasons why you should start to optimize for Bing:

1. Bing has an eye-candy front end design and user-friendly features

You know what it is: the fine background that keeps changing on regular basis. Bing loves its background so much, it is launching a gallery for its background. The good look itself sparks interest to many web surfers and search engine users.

Not only that, Bing dedicates Yahoo-like special section on popular search categories, such as Bing’s Entertainment Hub.

2. Bing is growing fast and increasingly popular

In the US, Bing is getting bigger market share> along the time, growing 7% from May 2010 to June 2010; compare this to Google’s -1%, Yahoo’s 0% and Ask’s 2%.

That’s partly due to Bing’s aggressive marketing campaign, such as Bing as Apple iPhone 4 default search engine. It also launched the rather controversial Bing Education: Bing will donate $3 to schools each time you set it as your default search engine.

3. Bing is a friend to the big guys

Bing search results are displayed on Yahoo! search result pages now.

What’s more, Bing partners with Facebook to power Facebook’s web search – as more people use social media to do web search, this is a darn smart move.

4. Bing makes other search engine scrambles to avoid losing market share

Google WAS a trend setter in search engines. Today, Bing is the haute couture of search engines.

Google even recently redesign its image search result pages’ design to be more Bing-like. Not only that, every time Google update something in term of design and aesthetic feature, it looks more and more like Bing.

Are you ready for Bing?

I overlooked Bing, but not anymore. Sure, Google is still THE search engine to optimize for, but as Bing is getting more and more market share, it’s a crime not to do search engine optimization for Bing.

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