Tools, Software & Plugins
I’ve used dozens of marketing tools over the years. This page will help educate you on the best ones—and my personal favorites. I only feature tools that I, or my team members, have expertise with.
For some of these tools, I do earn a commission if you purchase one of them after clicking from this page. If you don’t want me to get paid, that’s okay. You can still use these tools, just go directly to the vendor’s website instead of clicking below.
My Favorite Tools
My go-to tool for keyword research! Keywords Everywhere is an easy (in my opinion, easiest), yet robust, browser extension that provides keyword metrics and other valuable SEO data directly in the search results on Google, YouTube, and Amazon. This tool has a free version—or upgrade starting at only $15/year to get all its benefits.
🤖 P.S. Jasper helped me write this 😀
When it comes to measuring your marketing ROI, phone calls are as concrete as it gets! With CallRail, you can track exactly where the calls to your business are coming from—SEO, paid ads, social media, and even offline marketing!
Generate unique tracking numbers that route calls to your main number or any other phone number you prefer. Add a simple code snippet into your website. This code automatically displays a CallRail tracking number to website visitors coming from various sources like Google, Facebook, and more. Then, take your tracking to the next level by creating and adding CallRail numbers to other marketing assets such as your Google Business Profile(s) and social media pages—or specific campaigns for print, radio, and TV… you name it.
Plans start at $40/month (5 local numbers and 250 minutes).
Try CallRail for Free (14-day trial; No credit card required)
After trying several tools for managing online reviews, I’ve landed on GatherUp. First off, the price is right – starting at $99 per month, per location. GatherUp allows you to send automatic (and fully customizable) email sequences to your customers requesting their review on Google, or whichever platform you prefer (Facebook, Houzz, Zocdoc, etc). GatherUp is a reputation management platform that makes it easy to keep your online reviews updated and organized. GatherUp offers a custom setup with all necessary integrations allowing you to monitor the success of campaigns at a glance and use free analytics from within the platform.
This is an affiliate link