Definition
Exit Pages are the last pages a user visits before leaving a website. They are most often tracked (in tools like Google Analytics) and used as a reporting metric to help website owners understand where they might be losing visitors.
Other Names
- Drop-off Pages
- Last Pages
Related Topics
- Google Analytics
- Reporting
- User Engagement
- Bounce Rate
What Is An Exit Page?
Imagine you’re reading different pages in a book, and suddenly you close the book and stop reading; the page where you stopped is like an exit page on a website. Exit Pages are the last pages people see before they decide to leave a website. Knowing which pages are most often the exit pages can help website owners understand if something on those pages is making people leave.
Tracking exit pages is crucial because it provides insights into user behavior and can reveal potential issues with the website. If a specific page has a high exit rate, it might indicate that users are not finding what they are looking for, or there might be a technical issue preventing them from continuing.
Website owners and marketers can use this information to optimize exit pages, enhancing the content or fixing any issues, to encourage users to stay longer on the site or take a desired action, such as making a purchase or filling out a form. For small and medium-sized businesses focusing on improving their online presence, paying attention to exit pages and making necessary adjustments can lead to better user retention and higher conversion rates.
