Definition
An External Link is a hyperlink that points to a different domain than the domain where the link exists. Essentially, it’s a link on your website that directs users to another website.
Other Names
- Outbound Link
- Outgoing Link
- Inbound Link (from the perspective of the linked website)
Related Topics
- Link Building
- Backlinks
- Anchor Text
What Is An External Link?
When you’re surfing the web and you see a clickable word or phrase that takes you to a different website, that’s an external link. These links are important because they help users navigate between different online resources, enriching their browsing experience by providing them with additional, related information.
External links play a significant role in how search engines understand the content and importance of a webpage. When a web page links to another site, it’s like giving a vote of confidence to that site. These “votes” help search engines decide which websites should rank higher in search results.
When creating content, incorporating relevant, high-quality external links can help improve the reliability and value of your content. It’s essential to make sure that the linked content is related to the subject matter and comes from reputable, trustworthy sources.
